firstplace ribbon

We’re Number One!

The following will or will not be cause for celebration, depending on whether you’re a Peninsula home buyer or a Peninsula home seller:

“For a seventh consecutive quarter, San Francisco-San Mateo-Redwood City, Calif. was the nation’s least affordable major market, with only 11.1 percent of homes sold in the second quarter [of 2014] affordable to a family earning the area’s media income of $100,400.”

??????????????????????

Millenials say they’re willing and anxious to get ‘burbed.

Just recently a client who knew first-hand how hot the competition is for anything with Cupertino schools asked me if I thought this mania for ‘burbs with platinum-level schools has staying power. After all, the tech industry is well-established in San Francisco. Twitter, Salesforce, Pininterest, Zynga and others employ an estimated 68,000 techies who are making the City their own and presumably loving every minute of it.

Runner Crouching at Starting Line

Are you ready to buy?

Real estate booms are huge social movements that sweep all but the most cynical or alienated before them. Everyone is either buying a house, or talking about buying a house, or talking about why this is the wrong time to buy a house. This kind of momentum, bordering on mass obsession, sucks people into the market who may not belong there.

So ask yourself, why am I in the market?