What X-ers want.

What Gen X-ers want is home sweet home.  And a Rachael Ray Nonstick Bakeware 5-Piece Set, Latte Brown with Agave Blue Handle Grips.


Or possibly a Mr. Bar-B-Q 94001X 18-Piece Stainless-Steel Barbecue Set with Storage Case.  Or maybe a babysitter.

Because Gen X is seriously into grilling or barbecuing and baking–shades of Ward and June Cleaver!–and half have a child under 18 named Beaver living in the home.  Although the one in five X-ers who have an “aging parent or in-law” (as opposed to most parents or in-laws, who just keep getting younger every day) living with them have a built-in babysitter.

X-ers wishing to disrupt the babysitter model can just invite their friends over to hang out.

Typical Gen X get-together.

Each generation establishes its own identity by rejecting its parents’ identity, which means that each generation inevitably ends up looking like the generation its parents rejected.  So let no one be surprised if Gen X-ers, with their emphasis on home, family, domesticity and mowing the lawn on Saturday morning, resemble their Boomer parents’ parents, the Silents.

Proving yet again that plus ça change, plus c’est la même chose.   Which is fine.  I can’t think of a better generation to inadvertently emulate.  Just don’t bring this Silent Generation sweetheart back.

Don’t even think about it.

 copyright © John Fyten 2017



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