a bubble market?
[Note: This article
was written in late 2003, when some began to speculate about a real estate
bubble. I’ve
updated it periodically since but left much of its original emphasis intact,
because I think that potential buyers should see the debate as it was first
joined six years
ago. As you’ll see, in 2003 the skeptics
believed that home prices should be declining from their “inflated”
dot-com era highs. Then realize that
from September 2003 to September 2005, the median price of a single-family home
went up 33.5 percent in
There’s been lots of talk lately that real estate is a
“bubble market”. Nationally, real estate
prices are rising so quickly that some fear they’ll deflate just as quickly,
with disastrous consequences to over-extended home-buyers. Locally, real estate prices have exceeded
their 2000 highs except at the high end, and skyrocketing prices have the
skeptics believing that home values will crater just as badly as did the stock
market in 2000.
I’m no expert on bubbles, but after doing a little research
it’s obvious that “bubble” has become a buzzword,
thrown around with more enthusiasm than accuracy.
Add to that the usual misconceptions about real estate,
even in a normal market, and you have a recipe for certain
confusion. Go to any bubble blog and you’ll see that many posters have what might be
called a “pre-scientific” view of how the real estate market operates. (Extrapolate this view to the stock market
and it’s no wonder that the average person does so miserably in that market
too.) Just as the ancients compensated
for their lack of scientific knowledge by ascribing supernatural causes to
natural events, these blog posters ascribe real estate price run-ups not to supply
and demand but to the supernatural powers of agents. It’s a feeling so commonly shared, even among
the journalists and academicians who should be shedding light instead of heat
on real estate, that I’ve come up with a phrase—“agent ju-ju” —to describe the
voodoo-priest like control we supposedly have over the market. (Then why do we allow prices to go down?)
Throw in that other handy substitute for real knowledge, conspiracy
theory—“real estate is a cartel”, as if the thousands of self-employed agents
in your area, each scrambling for your business, could ever combine to rig the market—and you can understand why so many think real estate such a
scary, out-of-control place.
“Bubble market”, mystical, menacing and catastrophic, is
a symptom of pre-scientific ju-ju real estate.
I’ll look at what a bubble market really is, and how (and if) it
relates to owner-occupied real estate.
I’ll also speculate on why some people find the
bubble theory so compelling. Finally, I’ll make a pitch for some
historical perspective on the housing market and on the current state of
Silicon Valley.
Since I’m a real estate agent, you won’t be surprised to
learn that I don’t think we’re in a bubble market, at least not here in the San
Francisco Bay Area. Nor was the hot real
estate market of the late 1990s a bubble, at least by the definition economists
use when they’re not making up quotable quotes and mucking around in a market they
weren’t trained in and don’t particularly like or understand.
Down here in the trenches, beneath the ivory towers, the bubble
theory is sometimes a convenient smokescreen for inertia and wishful
thinking. Often it's
married to market timing, a wealth-building strategy successfully executed only
by accident.
However, the bubble theory not only has a grain of truth to
it, it has two. First, real estate
prices do go up and down. That’s the nature of real estate, especially
in an area where a limited supply of housing has a multiplier effect on
increases in demand. And make no mistake, there’s a serious
shortage of housing in this area, at least in places where most people want to live.
Second, there’s no doubt that some (but not all) of real
estate was bid up to temporarily unsupportable levels in 2000, just as it was
in 1989. Will history repeat
itself? It’s entirely possible, but bear
in mind that in most of this area 2008 prices were substantially higher than 2000 prices, which in
turn were substantially higher than 1989 prices. That’s the kind of long-term timeframe you
need to buy real estate; it isn’t dot-com day-trading. And speaking of irrational exuberance, many of
us are still paying psychologically for the late 1990s in ways we don’t even know. Not only did the good times lull us into
expecting quick, easy riches, but the bust has us seeing bubbles where
they don’t exist. But as we’ll see, the
real estate market isn’t the stock market.
what is a bubble market? 
Let’s start with what a bubble market isn’t. A bubble isn’t
a market in which prices go up quickly or significantly. That’s just a market in which demand exceeds
supply. In real estate this price run-up
often occurs in the spring, when buyers enter the market en mass before sellers have put enough houses on the market to meet
this sudden spike in demand. Because
demand temporarily exceeds supply, much of real estate’s annual price
appreciation occurs during the spring, yet no one calls this a
bubble.
Even in normal markets, home prices are far more fluid than
most people realize, varying by season and month. The time tables of buyers and sellers rarely
match, creating continually shifting mismatches throughout the year that lead to
imbalances in supply and demand. These
imbalances subtly raise and lower home prices in any market.
For example, the mind-bending boom market of Spring 2000 was caused
by both seasonal and fundamental shifts in
real estate: an influx of stock market
wealth (fundamental) at a time of year when inventory is usually tight
(seasonal). When more money chased less
inventory, prices went through the roof.
The occasional waves of price reductions that have skeptics
thinking the real estate “bubble” has finally burst are sometimes due
to normal seasonal fluctuations. For example, buyers go on vacation
(decreasing demand) in summer just as more sellers go on the market (increasing
supply). Less demand plus more supply
equals flattening or even declining prices.
The same situation usually occurs between Thanksgiving and early January. These are routine and predictable market
shifts.
But price reductions may also signal a non-routine, fundamental shift in real estate, as
when layoffs reduce the number of buyers and increase the number of
sellers. This is what the bubble theorist
and market timer live for, yet the uncertainty that drives down home prices has them
fearful of making their move. Will prices
go down again next month? Will I get a
paycheck next week? Besides the
employment rate, fundamental shifts in real estate are caused by changes in
interest rates, consumer confidence and the stock market.
And just to make things interesting, a fundamental shift in
real estate can show up disguised as a normal seasonal shift. Were home sales down in December 2000 because
buyers were celebrating the Holidays?
Or were they down because declining stock market wealth no longer
supported rising home prices? We soon
found out.
Here’s a bubble:
when the greed of speculation
overwhelms that other driver of financial markets, fear, and common sense gets thrown out the window. Investors cross the line into speculation when
they stop believing that what they’re buying is worth the price, but continue to
buy because they believe the next buyer will pay even more. This is sometimes called the “greater fool
theory”.
The Tulip Mania of early 1600s Holland is a classic bubble
and an enduring favorite, perhaps because of the subject—“Tulip bulbs? What were they thinking?”—but other early examples
are just as interesting. There’s the
South Sea Company mania, an 18th century version of “pump and
dump”. There’s England’s railroad frenzy
of the 1840s, when companies supposedly formed to create wealth from a new
technology merely separated speculators from their money. Closer to home is the 1920s Florida land
boom, when gullible speculators bought and sold (often sight unseen)
undeveloped land (often under water) at exponentially increasing prices.
real estate and the stock market: joined at the hip?
There’s no doubt that these classic bubbles resemble the
over-hyped, momentum-driven “this changes everything” stock market of the
1990s. And with that deafening boom and
bust still ringing in our ears, it’s tempting to see “bubble” whenever the
price of an asset goes up dramatically.
But linking the financial markets and the real estate
market ignores a significant difference between the two that makes owner-occupied real estate an unlikely
prospect for a bubble.
Remember, bubbles are caused by speculators, and
speculators need to sell quickly and easily.
Let’s go back to the Tulip Mania.
While it’s true that tulip bulbs
were bought and sold at rapidly escalating prices during the Mania, it was call options, the right to buy bulbs at a certain time and at a
certain price, that made the tulip market vulnerable to widespread speculation and
broadened its economic impact. For just
a few guilders your up-to-date market-savvy Dutchman of 1637 could wheel and
deal in bulbs without the need to store and transport them. “Hey,
this is an easy way to make money”
are the famous last words that precipitate a bubble.
Speculators need
liquidity—the ability to get in and out of a market, inexpensively and at a
moment’s notice—to take advantage of its constant fluctuations. But houses don’t fit the get-rich-quick
market timing of the speculator. As any
seller can tell you, real estate is a classically illiquid
asset. Home buying and selling is a
complex process with high costs and a transaction time measured in months, not
seconds. Yes, some people do speculate
in houses, but this “flipping” is a miniscule part of the market in our
area. Why? Probably because high prices make the cost of
carrying an investment property prohibitively expensive for the small-timers who
typically flip.
The vast majority of local houses here are bought to be occupied by the
purchaser for the longer term, typically from five to seven years.
Even flippers spend months adding value to a
house—carpet, paint, landscaping—before returning it to the market. Add at least another month or two for
marketing and escrow, and flipping is a long way from day trading. Given the fluidity of real estate prices, even
in normal markets, this significant lag time between purchase and sale means
that profit opportunities in real estate can disappear even as money is pouring into a property.
your home: investment or asset? 
Hint: What
investment ever had a pink flamingo in front of it? Here’s a novel, perhaps even heretical
idea: buying your own home, far from being the
wild speculation that leads to bubble markets, is so far removed from
speculation that it isn’t even the investing that, taken to extremes, becomes a
speculative bubble.
The cliché “buying a home is the largest investment most
people will ever make” is unfortunately misleading because it puts home ownership in the
same basket as stocks, bonds and commodities, and then it’s easy for
many to link “home” with “bubble”. But
your home isn’t your biggest investment. Your
home is your biggest asset. You buy your home primarily for shelter, not
because it offers earnings growth potential and a good income stream. Your home’s price goes up over the long term
not because its earnings per share or dividend goes up, but because of
inflation, population growth and (in this area) a supply that’s severely and
permanently restricted. Sure, they’re
building thousands of homes in Brentwood and Modesto, but that’s not where most
people want to live. By itself, “cheap”
is rarely a compelling reason to buy a home.
yeah
but
What about the hyper
real estate market of March 2000, with its multiple offers and huge
overbids? Wasn’t that a bubble
market? Didn’t those buyers pay too
much?
There’s no doubt that stock market wealth raised Silicon
Valley mid-range home prices to a level not sustainable in the short
run. The top end, where most of the
dot-com money went, still hasn’t recovered.
But that run-up, no matter how dramatic, lacked the speculative element
found in bubbles. Buyers weren’t buying
to sell quickly at a profit. That’s an
important distinction, because it means that buyers were paying what they
thought was a fair price for something intrinsically useful—they weren’t buying
just so they could sell tomorrow to the next hotshot down the line. This keeps a degree of rationality in
the market…even though, if you were trying to buy in 2000, you might not think
so.
And even though the stock market bubble injected huge
amounts of money into real estate almost overnight, mostly at the top end, this
comes with an asterisk: it happened
during a time of year when inventory is typically low, amplifying the effect.
Despite the stock market’s effect on real estate, two facts
suggest that current real estate prices aren’t the bygone relic of a stock
market wingding [as the bubbleheads were claiming in 2003].
First, real estate prices weren’t flat before the Fall 1999
run-up. Prices had been rising steadily
for several years on the back of a strengthening local economy. A case can be made that today’s [late 2003’s]
prices are in line where they would be if the gradual price appreciation of
1995 to October 1999 had simply continued.
In fact, Menlo Park’s average sales price per square foot in December
2002 was the same as it was in October 1999, just before the run-up. Palo Alto prices as of December 2002 were
higher than in October 1999, but were at a level easily attained if prices had
simply continued the gradual upward trend they showed prior to Fall 1999.
In other words, the Half Dome cliff-like rise of November 1999
to March 2000 has been removed from current [2003] prices. That’s not to say that prices can’t or won’t
go down over the short run, just that the irrational exuberance has been
forcibly extracted from the market.
Another indication that current prices are in line with
current conditions [in late 2003] is that the stock market bubble didn’t have
the same effect on every one of real estate’s price ranges.
In fact, one market segment wasn’t
affected, at least not directly, suggesting that local real estate would have
appreciated even without the NASDAQ’s brief flare-up from September 1999 to
April 2000.
Real estate’s top end felt the stock market bubble far more,
with spectacular run-ups when money flooded this area and spectacular
flame-outs when the money dried up. Isn’t that a bubble? Doesn’t that mean that top-end buyers paid
too much in late 1999 and 2000? No, not if they bought with the inflated
currency of the stock market, as most did, because those stocks are usually
worth far less today—and some of them aren’t even traded.
Real estate’s midrange was also affected by the fall of stock market wealth but with 10-15% variations. That’s still sizeable but far less than the
top end’s 30-40%. Why the
difference? The dot-com bust stripped
away one level of midrange buyers to reveal another with good income but without
the instant wealth necessary to compete during the boom.
The low end of real estate, basically anything currently
selling in the low 8s or less, has also appreciated well but without either the
high peaks or low valleys. That’s
because buyers in this price range depend not on stock market wealth but on
wages and family assistance to buy a home [and, in 2005 and 2006, on loose
lending practices].
a real-world experiment? 
This steady rise in prices at the low end of real estate,
independent of the ups and downs of the stock market, is intriguing. In effect, the low end has been the control
group, the test subjects who got the placebo instead of the drug. In this case the “drug” was stock market
wealth, yet even without it, low-end prices still rose just as much over the
long term as midrange and top-end prices.
This suggests that real estate prices would have risen strongly even
without the sudden and massive infusion of stock market money that occurred
from late 1999 to early 2000.
But is it really this simple? Probably not.
True, the low-end buyers I’ve worked with were either not in the stock
market or only minimally invested, but there’s no question that they benefited
indirectly from the stock market’s wealth effect. Perhaps when so many are invested, it isn’t
possible to remove stock market wealth from the equation. Regardless, the low end has benefited from it the least
yet still done extremely well. This performance, plus the resiliency of the
mid-range, suggests that local real estate can stand on its own two legs. Top end prices may still have too much air,
but that’s a small part of the market with little effect on the real
world.
home buying as a weed-out process
One of the major drawbacks to the bubble theory is that it
short-changes the care and prudence people use when buying a home. That’s understandable, since the bubble
theorist usually hasn't gone through the home-buying process. Because of that, the bubblehead doesn't understand that home-buying is a real test of
focus and dedication. Yes, occasionally
an offer is made on a whim and quickly rescinded, but no buyer gets to the
closing table on a whim. A home is too
costly and too much a long-term commitment.
The buying process, from first open house to sign off, is too lengthy
and dauntingly complex.
the bubble theory as permission to not
buy
Whether buying real estate is in or out of fashion, both
buyer and bubble theorist operate under the same economic conditions and hear
the same economic news and rumors. When
times are good and buying real estate is socially acceptable, both buyer and
bubblehead feel the same overwhelming momentum impelling them toward home
ownership, yet the bubblehead
manfully resists. (Years later in a
candid moment he confesses that yes, I
made an offer once and thank goodness it wasn't accepted!) And when times are bad, both buyer and
bubblehead have a friend in widgets who swears that
widget orders are tanking, widget inventories are soaring and a widget
catastrophe will soon bring this proud and foolish Valley to its knees. Truly a scene of Biblical retribution, yet the
buyer will still buy on this information and the bubblehead will see it as
permission to not buy.
I’ll share an experience, not to ridicule but to illustrate
that the bubble theory offers as much risk as it seeks to avoid.
At an open house in 2003 I met a man who told me he was
waiting to buy until prices went down.
He knew they would because he was in tech and had inside
information on the dismal state of the industry. When I didn’t deny this possibility, he
decided I was reasonable and we had a long talk. But when he started to give me his contact
information, his exasperated wife broke in to remind us that we had had this same
conversation in 1998! Then it all came back. I had phoned him a few times, gotten no
response and filed him in the circular file—wisely, as it turned out.
Not only had he not bought, he was still renting the same cramped
apartment. And homes in his price range
had gone up some 60 percent between when we had first met in 1998 and our reunion in
2003 [and they doubled from 1998 to 2005].
Just another case of market timing gone horribly
wrong? Perhaps, but I think it goes deeper
than that. Lots of baggage is attached
to the concept of homeownership because, fairly or not, we use it to measure a
person’s achievement and stability. Add
to this the tremendous emotion of home-as-shelter
and things get really
heavy. So the nagging question Why don’t you (I) own a home? requires, no demands a seemingly robust, pragmatic answer. For some people that face-saving,
ego-preserving answer is the bubble
theory: “I’m waiting for prices to go
down.”
Open houses are a great way to meet bubble theorists, and
early in my career I took them seriously.
After all, it was possible
that real estate could collapse like a house of cards—never say never—and these
people had the confident air of the credible insider. And inevitably, they’d be right half the
time. Because prices did go down…and then up…and then down…and then up…
Gradually I began to realize that effective listening at
open houses is like watching a foreign-language film with sub-titles. When I hear only fools are buying homes at today’s inflated prices I see
sub-titles that say I’m priced out or
I can’t afford what I want or I’m not ready to buy or I don’t like this area enough to commit or, simply, I’m afraid—all legitimate reasons to stay out of the market. But unlike the dialogue, the sub-titles don’t
try to deny the reality of the market: that
one person does not determine market value; the many do. But if one person naturally assumes that the
many feel the same fears and hesitation he feels, yet buy anyway, it’s easy to see why he calls them reckless
fools.
bubble theory or crystal ball theory?
What really challenges the credibility of bubble theorists
is the idea that anyone can predict the future with enough certainty to take it
to the bank. I can think of at least ten
events that have significantly influenced real estate prices since 1998, from
the international currency crisis of 1997-8 to the war in Iraq, and if any home
buyer predicted more than two of these events accurately enough to profit from
them, I’ll be the first subscriber to the newsletter he or she should be
writing. Predicting the future is simply
our way of trying to control the uncontrollable. Even the “experts” can’t do it. Especially the "experts".
Real estate is influenced by far too many random events to
be predictable. I’m actively developing
a theory that real estate will do exactly the opposite of what most real estate
agents think it will. This business has
some bright people and they’re in the trenches every day. If anyone knows where real estate will be a
month or a year it’s them—and they don’t.
The Spring 2001 market was going to be red hot—and it tanked. The Spring 2002 market was going to be
dismal—and it skyrocketed.
and now, some perspective
I won’t minimize what’s happened to Silicon Valley since
mid 2000 [remember, this was written in 2003, two years before this area's
economy began to recover]. Like most agents I’m a small
businessperson working without a net, so I’m particularly sensitive to swings in
the economy and their effect on the people who live here (or who once lived
here).
Yet while pessimism replaces exuberance in Silicon Valley,
real estate shows amazing strength. But
perhaps that strength is less amazing if you know the Valley’s staying power
over the last 150 years. I’ve met people
who think this was a sleepy backwater until they hit town in 1995, and that
tech’s decline will return us to that former lowly station with a corresponding
crash in home prices. But I’ve checked
into it and guess what? None of this—the boom, the bust, the steep
housing prices—is new.
There’s a book in the Menlo Park Library, Silicon Valley Fever: Growth of High-Technology Culture, that
notes that the tech boom has pushed home prices to outrageous levels. It was published in 1984. Prices have increased five-fold
since then. How many of you would
like to buy at 1984 prices? Raise your
hands. And as far back as the late
‘70s, high home prices made it a challenge to recruit employees from out of the
area. In the early ‘70s the high cost of
housing had local companies transferring manufacturing out of the valley. “Inflated” home prices are nothing new.
Silicon Valley booms
and busts are nothing new. Silicon Valley has had five
major recessions just since it got its high-tech moniker in 1971. Back in 1989, in my first days in real
estate, the local Business Journal was filled with stories of empty office
buildings. It is again, fourteen years
later [but not today]. Obviously the law of business
cycles was merely suspended, not repealed, during the 1990s. Perhaps also still valid (but a tough
proposition to sell) is the idea that the ups and downs of the business cycle
are each necessary, inevitable and inextricably linked: irrational exuberance creates wealth but sows
the seeds of bust, which clears the field for another boom.
The valley’s economic mainstays have come and gone over the
past 200 years: cattle-raising, logging,
vineyards, orchards and farms, defense, personal computers and then the recent
dot-com boom and bust. Yet this area keeps
bouncing back. To understand why,
remember what brought you here or keeps you here. Look around you at the natural beauty and
unique lifestyle that’s drawn people, especially since after World War II. Remember that there’s no room to build
more homes, and that the NIMBYs resist the only answer,
high-density housing. It looks like
local housing will always be a scarce, desirable commodity.
This area has been challenged before. Twenty years ago “Japan, Inc.” was going to
do to Silicon Valley what it had just done to Detroit. Other regions in the U.S. and throughout the
world have tried to replicate Silicon Valley, but the critical mass that’s
accumulated around Stanford since the early 1950s remains unique to this
area.
But for how long?
The excesses of the last boom/bust may have you wondering if any area
can go through that kind of whipsawing—too much money for bad ideas, then no
money for good ideas—and keep its edge.
After all, other regions have dominated an industry for a time and then
lost it. Then you find out that Silicon
Valley went through the same thing in the early ‘80s, and that the pattern is
endemic to the economic cycle.
So it may be premature to bury Silicon Valley and its real
estate market. So far, at least, anyone
who’s bet against local real estate over the long run has lost.
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