One of the peculiarities of the real estate biz is that established agents rarely flame out. They don’t suddenly chuck their A-frames in the dumpster behind the office. Instead, most veteran agents fade away, unnoticed and unneeded. Why is that, Daddy?
So asks Wayne S. Bell, the bureaucrat charged with keeping California’s real estate agents professional. Wayne is Commissioner of the Bureau of Real Estate. So he should know. And he does.
At 4:31 PM on December 22, Trulia emailed me “Important Information About Trulia Blogs”: they were pulling the plug–as of December 19, three days before they sent the email.
It seems so–I don’t know–sudden.
Maybe the #1 all-guts-no-glory job in real estate is being the spouse or significant other of an agent. If my wife blogged, the stories she’d tell.
Today I threatened to stop a real estate transaction in its tracks, two days before closing, because neither the listing agent or the title company felt my pain.
Okay, I’ve been putting it off for way too long. I need a professional identity. But according to a branding expert I just read, I already have a brand, whether I know it or not, and whether I like it or not.
This week the real estate industry is in turmoil over Rupert Murdoch’s News Corp.’s offer to purchase Move Inc., the operator of Realtor.com. Last month it was in turmoil over Zillow’s offer to buy Trulia. That’s lotsa turmoil.