if you're new here, or a first-time buyer here
If you’re new to the mid-Peninsula real estate market, you almost certainly aren't prepared for the way homes are bought and sold here. The process is much like an auction, faster, more competitive and more demanding than any real estate market you've ever seen.
Here's what you’ll need to know to hit the
ground running.
1. In this area, “entry level” generally means homes priced under $1,500,000 (and that number is going up).
2. Entry-level properties sell quickly—within two weeks—if they’re priced properly. We're usually a very fast-moving market.
3.
If an entry-level home has been priced properly, the selling process is
literally an auction. Information about the house is
packaged and given to potential buyers, who have to review and approve the
information prior to making an offer. Often multiple buyers bid against each other.
4.
Buyers
who are not pre-approved by a lender stand no chance in a multiple-offer
situation. And even if theirs is the only offer, the lack of a pre-approval
letter is a red flag to the seller. The
pre-approval letter is essential to establish a buyer’s credibility.
The following is a simplified version of a complex
process. Not every house or transaction
will go like this, but many will.
Before sellers put their property on the market, they usually enhance its sales appeal. New carpet or refinished floors, new paint and landscaping are pretty much the minimum. Depending on the condition of the house and its price range, there may be other cosmetic enhancements such as granite countertops in the kitchen. Sellers correctly believe that these enhancements will return more money than they cost, because today's buyers willingly pay a premium for a house they can move into without much (or any) work.
The seller usually does at least two property
inspections. A “whole house” or
“general” inspection covers the structure and operating systems from roof to
foundation. No walls are opened, but a
good inspector will go over the house with a fine-toothed comb. And since most mid-Peninsula homes are forty
to fifty years old, the inspector will
find problems, even if the home has been well-maintained or remodeled. The only questions are how many problems and how serious are they. The seller may repair the more serious
ones, or simply adjust the list price downward before going on the market. The seller may also request that offers be as-is.
An as-is offer relieves the
seller of the obligation to sell the house free of defects, but does not
relieve the seller of disclosing any known defects.
The seller's agent will make these reports, as well as the multitude of seller disclosures mandated by government, brokerage or custom, available to potential buyers in an imposing volume called a “disclosure package”. You'll be expected to review and approve this package before presenting your offer. Reviewing takes at least an hour, and can easily take longer if you're an engineer.
the “auction”
The seller will be reluctant to hear an offer until the house has been properly exposed to the market. This usually includes at least one week-end
open house plus another open house for agents called "brokers tour".
Why won't the seller take offers right away?
It is, believe it or not, partially a matter of fairness. A fixed
marketing period gives every potential buyer time
to see the house and look over the disclosure package. It's also partially, mostly, and perhaps entirely a
matter seller self-interest. Seller hopes that a wave of interest in
the house will cause multiple buyers to compete for it. Competing buyers are far more likely to make
their best offer initially, without negotiation. As buyers discover that others are considering
the house, the terms of their offer usually become more favorable to the seller. The price they're willing to offer goes up, and buyers are tempted to
offer a quick close, waive contingencies and accept the house without repairs. (Of course, this waiting strategy only works
when buyers outnumber sellers, but that's often been true in this area since the
late '90s. There's no room here to build new housing developments, so
supply is fixed.)
The day the house is put on the
market, the seller may have already fixed an “offer date”: the date and time that
offers "if any” will be heard. Again, the seller will hear no offers before that
date. Or the seller may simply wing it during the first few days
on the market,
the listing agent using input from buyers’ agents to gauge the amount of
interest in the house, and then set an offer date and time.
You need to understand this: if the house is well-priced,
it sells very quickly.
A buyer who has left important steps like pre-approval or do-we-really-want-to-do-this? soul
searching to the last minute may either be too late or feel too rushed to make a competitive
offer.
If there are multiple offers
on the offer date, each buyer’s agent will get
about fifteen minutes to present their client’s offer. There won't be any of the leisurely give-and-take
common to most other real estate markets. The offer
you write is almost certainly the only chance you’ll have to get your foot in the door. This is not the time to hold back something to negotiate with—you
probably won’t get the chance. Agents and buyers with uncompetitive offers will be
curtly thanked and unceremoniously sent home.
Perhaps one buyer will make an offer that stands out from
the pack, and the sellers will probably
accept it. I say probably because
some sellers will counter even the standout offer.
It's also possible that two or more buyers will make equally compelling offers. The seller may accept one offer because of a small detail that tips the balance in its favor; that’s why it’s so important to sweat every detail in your offer. Or the seller may "counter" these stand-out buyers (request that they improve their offer). Usually a counter is written but it can also be verbal, sometimes as a vaguely-worded request to "do better", limited in this case only by the buyer's imagination and financial constraints.
If countered, the buyer(s)
can:
1.
refuse
to raise their offer, or
2.
raise
it to an amount below the seller’s counter-offer price (a “counter counter”), or
3.
meet
the seller’s counter-offer price, or
4. raise their offer to exceed the seller’s counter-offer price;
this strategy assumes a) that there's competition, and b) that said competition will merely meet the seller's counter-offer price.
Since this is real estate, one of the last bastions of the
negotiated deal, any variation of the above can occur.
The final outcome of all this back-and-forth may be known almost immediately, perhaps that night, or it may not be known for several hours or perhaps even a day or more. This is a time-consuming process. The sellers may have to listen to and review multiple offers. Since this is probably the first time they’ve seen a current purchase contract, the sellers will carefully review each of its eight pages with their agent to understand all its nuances. They may even have to do a little soul-searching themselves, just as you did before making your offer. Then the sellers and their agent may write a counter-offer to one or more potential buyers. The sellers will give the buyer(s) a deadline to respond to their counter(s).
Simple and straightforward it's not. You usually won't be given much time to think, so you'll need to be able to respond almost instinctually. That takes motivation and commitment well beyond the norm. Many buyers never get to that point, and the ones that do usually need one or two offers under their belt before they get there.
During the offer process, buyers must be easily and reliably
available to their agent so that they can respond to seller questions
and counter-offers in a timely manner.
Sometimes it’s best to have the buyers waiting in the lobby—just be discrete, since other buyers and their agents may be
listening. At other times it’s better for the buyers to
be immediately available but not on site. Just have your cell phone on,
and leave the line open.
How long has the selling process been like this? Off and on—mostly on—in the more desirable areas since late 1999,
when ten offers were routine and thirty not
uncommon. [Multiple offers are still common
in many local markets, despite what you may have read. Palo Alto isn't
Modesto or Detroit.] Buyers have less stock market
money to throw around these days, and the price ranges that were red hot back
during the dot-com era, from $3M up, have cooled considerably. But bargain interest rates
[and a shortage of inventory and an improving economy] have created plenty
of buyers in the under-$3M range who are willing to compete for the right house.
What’s the “right house”?
Usually it’s one that’s “done” or in “move-in condition”, which I define
as “buyers can have their friends over the day they move in without undue embarrassment”.
Or it may be a house in average (or less-than-average)
condition but which offers outstanding potential: a desirable neighborhood, or the right
schools, or ample space, or a large lot, or some combination of the above.
And,
most important of all, it has to be priced so that buyers see it as a good
value.
Is the auction process fair to buyers? I haven't heard that question much lately, perhaps because the novelty has worn off. When this became standard operating procedure in the late '90s, most first-time buyers were new arrivals, but today's first-timer has often been here a while, heard the folklore and perhaps even had a brief and discouraging taste of the market back in 2000. Say what you will, the auction process levels the playing field. In fact, it's usually the only manageable way to sell a home around here. Everyone gets a shot; the house isn't sold the first day it hits the market or, more likely, even before it hits the market. It is true that you can't, as one client complained, "just fall in love with a house and buy it." Homebuying here isn't a lengthy and elaborate courtship ritual; it's a fast-paced business deal. And fair or not, the auction is how local real estate has necessarily adapted to incredibly high demand and incredibly high prices. With ten buyers for every house, and entry-level homes starting at $900k to $1M, the rules have to change.
Are multiple offers just real estate's version of lemmings running off a cliff? Not if you believe that people are extremely rational when it comes to spending this much money. Let's take an extensively remodeled house that attracts five offers. Those five buyers are willing to pay a premium for a house that offers them a better lifestyle right off the bat, without additional cost or delay. To them the additional cost is well worth the convenience, especially when the premium is spread out over the 360 payments of a thirty-year loan. If you don’t think that way, that’s okay, but it puts you behind the eight ball, because much of your competition does.
can you avoid the auction?
Yes, but it takes patience and a willingness to
negotiate. Not every house gets
snapped up with multiple offers. Some have been overpriced for their size,
condition or location.
But often they’re just as much house as the one down the street that was priced realistically and sold with multiple offers. So why doesn’t every seller price their house realistically? That’s real estate’s $64,000 question. Usually they're sellers who think homes are still sold the way they used to, with some cushion in the price so that they have room to negotiate down. Or they may really think they're home is worth far more than anyone else's. But buyers aren’t fooled. Active buyers know value, and they’ll shun a house that’s overpriced. Days turn into weeks, and still no offer.
Watch that house for, say, a month. Don’t wait for a price reduction—other buyers are waiting for it too. Make your own price reduction. You’ll have to negotiate but remember, you’re the only game in town, at least for the moment, so you have that all-important leverage. If it works, you’ve paid less than you would have. If it doesn’t work, well, it didn’t cost you any money. Just look for the next overpriced house. They’re out there, in all but the most overheated of markets.
Interested in buying a home?
Please contact me at jfyten@cbnorcal.com.
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